AI Insights · Timothy · January 2023
Top 5 Wellness Apps on iOS in the UK: Q4 2022 Performance
Discover how the top 5 wellness apps on iOS performed in the UK during Q4 2022, including trends in downloads, revenue, and active users.
The fourth quarter of 2022 saw notable trends in the performance of the top wellness apps on iOS in the United Kingdom. Here’s a detailed look into their weekly downloads, revenue, and active user metrics.
Headspace: Sleep & Meditation experienced a steady increase in revenue, peaking at approximately $108K in the week of October 31. Downloads saw a mid-quarter dip, bottoming out at about 4.5K in early December, before rebounding to 7.2K in the last week of December. Active users fluctuated, with a notable spike to 96K in late October and a year-end peak of 96K.
Calm generated consistent weekly revenue, peaking at around $100K in late October. Weekly downloads increased significantly at the end of December, reaching 11.4K. Active users remained relatively stable, with a slight peak to 126K in the final week of December.
Sleep Cycle - Tracker & Sounds showed a steady rise in revenue, peaking at approximately $23K in the last week of December. Downloads saw a significant increase in December, reaching a high of 15.3K in the final week. Active users remained stable throughout the quarter, fluctuating around the 135K mark.
Breeze: Mental Health saw its highest revenue at approximately $17K in mid-October. Downloads fluctuated, with a notable peak of 12.1K in the last week of December. Active users showed a steady increase, peaking at 35K in early October and again at the end of December.
Reframe: Drink Less & Thrive experienced its highest weekly revenue of around $16K in late September. Downloads peaked at 6.8K in the final week of December. Active users saw a steady increase, peaking at 26K in the last week of December.
These insights highlight the dynamic nature of the wellness app market in the UK. For more detailed insights and data, visit Sensor Tower.
